Marketing Activities of Health Care Organizations and Patient Safety

The Role of Marketing in Health Care Organizations Learning Objectives

Marketing for health-care organizations: an introduction to network management.

The introduction of regulated competition in health care in several Western countries confronts health care providing organizations with changing relationships, with their environment and a need for knowledge and skills to analyse and improve their market position. Marketing receives more and more attention, as recent developments in this field of study provide a specific perspective on the rel...

[Patient safety and health care quality].

La seguridad del paciente es una dimensión clave de la calidad asistencial que ya nadie discute en el ámbito científico. Es un término que incluye las actuaciones orientadas a eliminar, reducir y mitigar los resultados adversos evitables, generados como consecuencia del proceso de atención a la salud, además de promocionar aquellas prácticas que han resultado más seguras, al tiempo que propicia...

The role for leaders of health care organizations in patient safety.

We review what leaders of health care systems, including chief executive officers and board members, need to know to have "patient safety literacy" and do to make their systems safe. High reliability organizations produce reliable results that are not dependent on providers being perfect. Their characteristics include the commitment of leadership to safety as a system responsibility, with a cul...

Professional errors and patient safety in intensive cardiac care unit:

Abstract Introduction: Use of progressive technology, clinical skills and caring methods appropriate to critical situations of patient in intensive Cardiac Care Unit is probably related to professional errors and disorder in patient safety. There is a little data about this subject. Objective: The aim of this study was to explore professional errors and patient safety in Cardiac Care Unit. Meth...